Digital Transformation: Need to Fill the Gap Between Web2 and Web3

Learn about SeekHYPE’s journey in helping Web2 brands enter the Web3 space.

To better understand SeekHYPE, people can refer to some of the articles below:

• What is SeekHYPE? NFT Marketplace Overview SeekHYPE
• What is Aura Network (AURA)? Aura Network Cryptocurrency Overview

Market Context

The digital industry is undergoing a disruptive transformation as Web2 companies gradually enter the Web3 sector. A report by NFT Tech in April 2023 had a few notable numbers to clarify this transformation picture: Specifically, in 2022 and Q1 2023, up to 320 Web2 brands started established 526 Web3 projects with a growth rate of 1.1% over the same period last year despite not very bright market conditions. Notably, 59% of these projects focus on the NFT sector. In addition, the increase in trademark applications related to Web3, especially NFTs, is a clear demonstration of the trend of shifting from Web2 to Web3 when there were nearly 9,000 applications filed in 2022 compared to with just over 2,100 applications in 2021.

Why do Web2 brands choose NFTs to fire the first shot in the Web3 market?

Web2 brands are increasingly attracted to NFTs due to their versatile practical applications. NFTs are not limited to the art sector but also include a wide range of other use cases, e.g. membership cards, blockchain ticketing solutions, tokenization of asset ownership, integration experience the virtual universe (metaverse) and loyalty program for its users.

Web2 And Web3: There Is A Gap That Needs To Be Filled

The gap between Web2 and Web3 is not just a technological shift but also a change in culture and operating model. Professionals in the Web2 field often follow a strict, even somewhat rigid and stereotyped working style, characterized by existing frameworks and models in the business. In contrast, Web3 has a more decentralized and flexible approach, to the point of sometimes being a bit… permissive. This contrast in work culture can lead Web2 companies to perceive the work style of Web3 projects as unprofessional and in some cases even see it as a sign of fraud. fraud and deception.

Furthermore, in the Web3 community there exists a separate “language” with unfamiliar phrases such as “degen” (short for “degenerate”, meaning reckless investors, willing to put money into unfamiliar projects when you don’t know too much information about them), “NGMI” (“We’re all gonna make it”, meaning “We will do it”) or “diamond hands” (referring to investors loyal investors with statements that they will never sell project tokens). These phrases, although very familiar to Web3 “players”, are quite difficult to understand for outsiders from Web2 companies who want to enter this potential Web3 playground. That language barrier makes the integration path of Web2 businesses into the Web3 market much longer.

Perhaps the most formidable challenge, however, is the vast amount of technological knowledge inherent in the Web3 industry. Unlike the well-established and complete Web2 ecosystem, Web3 is still in its infancy and is constantly evolving. This development is not just limited to technological aspects but is also about marketing strategies and community engagement. The rapid pace of change in the Web3 market can overwhelm Web2 professionals and make them hesitant to enter this incredibly fast-changing market.

Finding the Intersection Between Web2 and Web3

To adapt to this evolving digital era, one of the NFT exchanges seriously pursuing the goal of helping Web2 brands move towards Web3 technology is SeekHYPE. They have a unique platform to bridge the gap between Web2 and Web3 with the ability to provide a comprehensive set of solutions to address the challenges that Web2 companies face when “venturing” to bet on the market. Web3 world.

Professionalism

First of all, SeekHYPE combines the best of both worlds – a professional style of working based on the reliability and methodicalness of Web2 businesses, along with the adaptability and creativity of web2 companies. Web3 company. SeekHYPE’s team includes individuals who are “veterans” in the Web3 market with a lot of experience working in previous Web2 companies. It is this “dual expertise” that has helped SeekHYPE build trust with Web2 brands, ensuring a smooth, clear and transparent working process with its partners.

Extensive knowledge of blockchain technology

In addition, SeekHYPE possesses extensive knowledge of blockchain technology. They understand smart contracts, blockchain protocols and decentralized applications, allowing them to lead Web2 brands through the complexities of Web3 technology, ensuring that they, the SeekHYPE’s trusted partner, can exploit the full potential of blockchain technology to transform its business model.

Skills to build a strong and cohesive Web3 community

Another key advantage of SeekHYPE is its ability to build a strong and active community in the Web3 space. This skill is very important because building a strong community is one of the paramount factors for the success of an NFT project or Web3 project. SeekHYPE’s ability to create and nurture such communities will help Web2 brands establish a meaningful presence in today’s vibrant Web3 market.

Extensive partner network

SeekHYPE has an extensive network of strategic partnerships, especially in the NFT market in Asia. These partnerships give us access to industry leaders and industry influencers to create a valuable ecosystem for Web2 brands looking to expand their reach and influence. in the field of Web3. This extensive network ensures that Web2 companies are connected to the right partners, facilitating collaborations and initiatives that drive growth and innovation between both parties.

SeekHYPE Collaboration With Web2 Companies

FPT x SeekHYPE x Aura Network: Fox NFT Collection

Ahamove x SeekHYPE: Greenovative NFT Collection

SeekHYPE’s strategic partnership with Ahamove, a leading logistics service provider in Vietnam, is marked for the first time through the collection Greenovative NFTs, encourages users to use environmentally friendly modes of transportation, thereby contributing to creating a greener and cleaner future. Greenovative NFT holders have access to a variety of services from Ahamove through promotional vouchers, including electric car rentals, delivery services, and e-scooter ride-hailing. This innovative partnership not only raises awareness about eco-friendly lifestyles but also strengthens Ahamove’s commitment to sustainable transport solutions that are becoming mainstream for all business sectors all around the world.

Following the success of this collection, SeekHYPE and Ahamove will continue to launch a new campaign to innovate the way traditional brands attract new users and reward loyal customers through a new model. Extremely creative reward point conversion. Some information about this program will continue to be updated in the following weeks.

Summary

The transition from Web2 to Web3 is both a challenge and a significant opportunity for companies in traditional business fields to reposition their brands. SeekHYPE’s vision to accelerate NFT and Web3 adoption by bridging the gap between these two worlds is an important step forward in that transformation journey. The above case studies highlight SeekHYPE’s commitment to promoting the combination of Web2 platforms with promising NFT and Web3 technologies to open up new potential avenues for these companies. .

The successes of Aura Network, FPT and Ahamove in partnering with SeekHYPE are proof that NFT can become a powerful tool in the process of continuous innovation and development in today’s digital landscape. Through these collaborative initiatives, SeekHYPE has not only helped Web2 companies connect more deeply with their audiences, but also propelled them into a future of decentralization, fairness and transparency. more transparent to the world.